Breathing Chinese spirits Bottle and Box is an innovative packaging design that revolutionizes traditional Chinese liquor presentation through its unique combination of functionality and aesthetic appeal. Created by Chinese designer Sihui Li, this distinctive design draws inspiration from marine life, particularly the graceful movement of fish, to create an engaging and interactive user experience. The design consists of a clear glass bottle measuring 200mm in height and 80mm in diameter, complemented by an environmental protection cardboard box with dimensions of 400mm height and 130mm width. The packaging's most notable feature is its fish-tail-inspired handle, which seamlessly integrates portability with visual appeal, eliminating the need for additional carrying bags. The design employs a thoughtful combination of materials including clear glass, edible silica gel, and environmentally friendly cardboard, demonstrating a commitment to sustainability while maintaining premium product presentation. This innovative approach to Chinese spirits packaging represents a significant departure from traditional designs, offering a fresh perspective that appeals to contemporary consumers while maintaining cultural relevance. The design's success in breaking conventional packaging norms while enhancing user experience was recognized with a Bronze A' Design Award in the Packaging Design category, acknowledging its contribution to advancing packaging design standards. The project, completed in October 2015, successfully addresses the challenge of creating an engaging, portable, and environmentally conscious packaging solution that enhances the overall product experience while maintaining practical functionality.
packaging design, Chinese spirits, sustainable materials, interactive design, portable packaging, marine-inspired design
CITATION : "Adam Dawson. 'Breathing Chinese Spirits Bottle And Box.' Design+Encyclopedia. https://design-encyclopedia.com/?E=442457 (Accessed on November 12, 2025)"
We have 216.553 Topics and 472.819 Entries and Breathing Chinese Spirits Bottle And Box has 1 entries on Design+Encyclopedia. Design+Encyclopedia is a free encyclopedia, written collaboratively by designers, creators, artists, innovators and architects. Become a contributor and expand our knowledge on Breathing Chinese Spirits Bottle And Box today.