Beres Tokaj Wine Label

Beres Tokaj Wine Label

Beres Tokaj Wine Label is an innovative packaging design that exemplifies the harmonious fusion of corporate heritage and viticultural tradition through sophisticated visual elements. Created by Hungarian designer Roland Rekeczki between 2014 and 2015, this distinguished wine label design ingeniously incorporates a distinctive drop motif as its central element, emerging from the intersection of two graceful arcs that symbolize the fertile hills of the Tokaj wine region. The design's sophisticated composition features a meticulously crafted line pattern representing vine stocks, while the overall aesthetic maintains a delicate balance between contemporary minimalism and traditional wine label conventions. The label system demonstrates remarkable versatility through its thoughtful color differentiation, where base wines exhibit vibrant, youthful hues, while premium varieties are distinguished by more subdued tones and elegant metallic stamp foils. Produced using high-quality wine label paper with UV lacquer and metallic stamp foils through offset printing, the design measures 115 mm x 75 mm and incorporates a custom-designed typeface for the winery's logo. This exemplary piece of packaging design, which earned the Silver A' Design Award in the Packaging Design category in 2017, showcases exceptional attention to detail in its execution, from the conceptual integration of pharmaceutical heritage to the practical application of premium finishing techniques, establishing a sophisticated visual identity that effectively communicates both product quality and brand heritage.

wine packaging, label design, Hungarian design, premium branding, metallic foil printing, custom typography

— Adam Dawson

CITATION : "Adam Dawson. 'Beres Tokaj Wine Label.' Design+Encyclopedia. https://design-encyclopedia.com/?E=442449 (Accessed on February 17, 2026)"