Bovet Clock Tower Clock Tower is a sophisticated five-meter-tall timepiece installation that represents a contemporary interpretation of traditional clock tower architecture, seamlessly blending luxury horology with architectural design. Located in the Asterium Towers of Seoul's Yongsan Business District, this innovative installation serves both as a striking visual landmark and functional meeting point, featuring a distinctive Moebius strip design that symbolizes infinity and the eternal nature of time. The structure, which earned a Bronze A' Design Award in the Luxury Design category, is crafted from precision-molded hollow steel with a bead-blasted surface that creates subtle light interactions, while periodic light spots along the sides create a dynamic visual effect symbolizing the passage of time. The installation showcases two oversized watch dials, each 65 centimeters in diameter, that faithfully reproduce the intricate details of classic timepieces, making their craftsmanship visible at an unprecedented scale. The design's cultural significance is enhanced by its ability to appear as the number eight from certain angles, a symbol of prosperity in Chinese culture, while its flowing form creates an energetic focal point within the lobby space. Designed by Tilla Goldberg and Peter Ippolito, this permanent installation demonstrates exceptional attention to detail in its technical execution, combining 3D CAD technology with traditional horological elements to create a meaningful meditation on time's transient nature while serving as a powerful brand ambassador in the luxury timepiece sector.
architectural installation, contemporary horology, luxury design, public timepiece, sculptural landmark, modern clock tower
CITATION : "Adam Dawson. 'Bovet Clock Tower Clock Tower.' Design+Encyclopedia. https://design-encyclopedia.com/?E=441354 (Accessed on November 16, 2025)"
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