Beeopic Honey is a premium thyme honey product from Kalymnos, Greece, distinguished by its innovative packaging design and brand identity that uniquely merges beekeeping tradition with contemporary visual aesthetics. The product's name ingeniously plays on the term biopic, reflecting the biographical nature of beekeeping as a lifestyle rather than merely a profession. The design concept, which earned an Iron A' Design Award in the Packaging Design category in 2018, features a distinctive visual identity centered around a clever logo that transforms a bee's silhouette into a fountain pen, symbolizing the narrative aspect of beekeeping culture. The packaging design employs a sophisticated black and white color scheme with intentionally rough elements that emphasize the handcrafted nature of the product, while maintaining premium market positioning. The comprehensive packaging solution includes glass jars in 500g and 1000g sizes, featuring offset-printed labels with dimensions of 21x14cm and 25.2x18cm respectively, complemented by an informative hanging card measuring 12x7cm when opened. The design successfully integrates functional and aesthetic elements, incorporating biographical information about the beekeeper through an accompanying brochure, demonstrating how packaging design can effectively communicate both product quality and brand narrative while maintaining visual sophistication and market appeal.
honey packaging design, premium food branding, sustainable packaging, artisanal food products, beekeeping culture, visual identity design
CITATION : "Adam Dawson. 'Beeopic Honey.' Design+Encyclopedia. https://design-encyclopedia.com/?E=439869 (Accessed on November 16, 2025)"
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