Braspag Payment Technology Company Branding

Braspag Payment Technology Company Branding

Braspag Payment Technology Company Branding is a sophisticated visual identity system developed for a leading electronic payments technology company, characterized by its adaptable and fluid design approach that effectively represents the dynamic nature of the digital payment sector. Created by designer Ruis Vargas during 2018 in São Paulo, Brazil, this innovative branding solution abandons traditional figurative elements in favor of a refined typographic approach inspired by Paul Renner's Futura typography, yet reimagined with contemporary sinuosities that embody liquidity and flexibility. The design's fundamental strength lies in its ability to accommodate diverse graphic expressions while maintaining its core identity, achieved through a carefully structured typographic framework that serves as a platform for visual experimentation and brand evolution. The implementation encompasses various physical and digital manifestations, including translucent acrylic panels, UV-printed glass walls, and animated content, all unified by a cohesive design language that emerged from extensive semiological research and stakeholder engagement. This comprehensive branding system, which earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, demonstrates exceptional versatility in its application while maintaining professional standards and industrial requirements, effectively addressing the challenge of creating a timeless yet adaptable visual identity for a rapidly evolving technological sector.

visual identity design, corporate branding, typographic innovation, digital payment sector, adaptive design system, contemporary brand evolution

— Adam Dawson

CITATION : "Adam Dawson. 'Braspag Payment Technology Company Branding.' Design+Encyclopedia. https://design-encyclopedia.com/?E=439849 (Accessed on November 12, 2025)"