Benjamin Moore Wuxi Showroom is an innovative retail and exhibition space design located in Wuxi, China, spanning 140 square meters, that exemplifies a sophisticated approach to showcasing paint and color technology through architectural elements and spatial design. The showroom, designed by Chuanjin Sun and completed in January 2018, represents a departure from conventional color display methods by emphasizing technology and texture rather than relying solely on vibrant color presentations. The space features a distinctive multi-dimensional layout that effectively communicates brand heritage and product offerings through carefully curated design elements. A striking orange-yellow exhibition wall serves as the focal point, while the thoughtful integration of low-saturation colors including black, grey, and white creates a balanced contrast that enhances product visibility. The design incorporates an ingenious world map composed of white hollow blocks of varying sizes functioning as product showcases, complemented by smaller solid white blocks arranged on a rainbow wall. The space's innovative layout includes a grey window display area designed to resemble a color palette, providing customers with an optimal environment for product selection. This award-winning design, recognized with an Iron A' Design Award in the Interior Space, Retail and Exhibition Design category in 2019, demonstrates exceptional spatial planning that facilitates customer interaction while maintaining a strong focus on brand representation. The showroom's design successfully addresses the challenge of creating an immersive experience for color selection and application, while simultaneously serving as a sophisticated platform for technological innovation in the paint industry.
retail design, exhibition space, color technology, architectural innovation, customer experience, spatial planning
CITATION : "Adam Dawson. 'Benjamin Moore Wuxi Showroom.' Design+Encyclopedia. https://design-encyclopedia.com/?E=439721 (Accessed on November 17, 2025)"
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