Belive Happiness Visual Identity

Belive Happiness Visual Identity

Belive Happiness Visual Identity is a comprehensive brand identity system that revolutionizes the visual representation of sexual health and wellness through sophisticated design elements and thoughtful symbolism. The identity system employs a dual-color palette that symbolically represents the harmonious relationship between partners, transcending traditional demographic boundaries while promoting inclusivity and universal pursuit of happiness. At its core, the visual identity features a distinctive logotype derived from the initials 'B' and 'H', ingeniously crafted to represent the concept of partnership and mutual cooperation. The design deliberately eschews sharp angles in favor of smooth, flowing lines that embody emotional harmony and interpersonal connection. This Bronze A' Design Award-winning visual system, developed in Taiwan between June and October 2015, demonstrates exceptional innovation in addressing sensitive subject matter through professional design language. The identity extends beyond mere visual elements to encompass a complete brand ecosystem, including spatial design, marketing materials, and product packaging, all unified under a consistent visual language that transforms traditional perceptions of sexual health into a modern, positive, and fashion-forward attitude. Through its implementation, the visual identity successfully bridges academic expertise with accessible design, creating a powerful platform for sexual health education and product development while maintaining professional credibility and approachability.

visual identity design, sexual health branding, harmonious symbolism, professional healthcare design, brand transformation, inclusive design communication

— Adam Dawson

CITATION : "Adam Dawson. 'Belive Happiness Visual Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=439688 (Accessed on November 18, 2025)"