Bravo Wine Wine is an innovative premium wine packaging design that exemplifies the harmonious fusion of natural elements and sophisticated craftsmanship. The design concept draws inspiration from nature's gift of grapes and their transformation into refined wine, embodying both cultural heritage and contemporary aesthetics. The packaging features a distinctive silhouette derived from classic Riedel crystal wine glasses, incorporating the fleur-de-lis motif, France's national flower, to communicate nobility and authenticity. This limited edition reserve, produced in France from a single 3.6-hectare organic vineyard, demonstrates exceptional attention to detail in both its contents and presentation. The design's most remarkable feature is its clever dual-bottle concept, where two packages placed together form a complete wine glass silhouette, creating an engaging visual dialogue while expanding the brand's display surface. The packaging utilizes Gmund's Bark art paper, featuring natural textures that appeal to both visual and tactile senses, enhanced through hot stamp and screen printing techniques. The wine itself represents artisanal craftsmanship, being hand-picked, naturally fermented for over three weeks, and aged for 22 months in cement tanks with minimal intervention. This thoughtful design, which earned a Bronze A' Design Award in the Packaging Design category, successfully bridges the gap between functional packaging and artistic expression, while addressing contemporary market demands for premium wine presentation. The project, developed between February 2017 and June 2018 in Shanghai, demonstrates a sophisticated understanding of both wine culture and consumer engagement through design.
wine packaging design, premium wine branding, sustainable packaging, organic wine presentation, luxury beverage design, innovative bottle design
CITATION : "Adam Dawson. 'Bravo Wine Wine.' Design+Encyclopedia. https://design-encyclopedia.com/?E=438231 (Accessed on November 19, 2025)"
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