Baunis Headquarter Display Room is an innovative interior architectural space that exemplifies contemporary Asian design philosophy through its sophisticated material composition and thoughtful spatial arrangement. Created by designer Chung Han Tang in Guangzhou during April 2021, this display room masterfully integrates ceiling and floor material divisions to enhance product presentation and visitor experience. The design's distinctive features include a frosted metal ceiling that extends throughout the space, creating a forward-looking aesthetic, while metal screens serve dual purposes as spatial dividers and visual elements that generate multiple layers of depth and perspective. The implementation of large-area grille ceiling components complements the metallic materiality, while the strategic use of light gray and white stone provides balanced contrast to the metal elements, effectively harmonizing the overall spatial composition. The design's sophisticated approach to lighting creates an interplay of transparency and opacity, where light and shadow work in concert to produce linear visual elements that maintain sight line continuity through wall connections. This Bronze A' Design Award-winning project in the Interior Space, Retail and Exhibition Design category demonstrates exceptional expertise in material application and spatial flow management. The progressive spatial arrangement is enhanced by a soft film ceiling that transcends traditional area boundaries, contributing to the space's dynamic visual impact. The design's success lies in its ability to create an immersive environment where material transitions and thoughtful divisions in the ceiling, floor, and wall elements strengthen the spatial hierarchy while maintaining a cohesive aesthetic experience.
retail design, contemporary Asian architecture, exhibition space design, material innovation, spatial flow, lighting design
CITATION : "Adam Dawson. 'Baunis Headquarter Display Room.' Design+Encyclopedia. https://design-encyclopedia.com/?E=437080 (Accessed on November 16, 2025)"
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