Bel'Gazma Packaging

Bel'Gazma Packaging

Bel'Gazma Packaging is an innovative packaging design solution that exemplifies the fusion of cultural wit and functional product presentation, created for a foot-operated door opener device. This Bronze A' Design Award-winning packaging design, conceived in Cairo, Egypt during 2020, represents a significant departure from conventional industrial product packaging through its bold use of color and culturally resonant branding. The design's name, derived from Arabic, translates to with your shoe, creating an intentionally provocative yet humorous linguistic connection to the product's functionality. The packaging design successfully transforms what could have been a mundane presentation of a utilitarian metal door-opening device into an engaging visual experience that stands out in hardware retail environments. Its distinctive approach challenges traditional industrial product packaging norms by implementing vibrant colors and playful design elements, effectively creating a memorable brand identity for a sanitary solution that emerged during global health concerns. The packaging design demonstrates exceptional consideration for retail visibility and consumer engagement, utilizing shock value and humor as key differentiating factors in what is typically a visually austere product category. This design solution effectively bridges the gap between functional communication and emotional appeal, showcasing how packaging design can elevate simple utility products into compelling retail offerings through thoughtful cultural integration and bold aesthetic choices.

packaging design, foot-operated door opener, sanitary solutions, industrial product packaging, cultural branding, retail visibility

— Adam Dawson

CITATION : "Adam Dawson. 'Bel'Gazma Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/?E=437012 (Accessed on November 12, 2025)"