Ben Mo Xiang Sheng Graphic is an innovative visual exploration project that delves into the rich tapestry of traditional Chinese medical culture and philosophy, distinguished by its sophisticated interpretation of the five fundamental flavors in traditional Chinese medicine. Created by designer Lu Zhao, this comprehensive graphic design work transforms complex medical and philosophical concepts into contemporary visual language through a series of meticulously crafted information posters, graphic symbols, and video presentations. The project, completed in 2021, employs a systematic approach to organizing and studying Chinese herbal medicines categorized by their five distinct flavors: sour, bitter, sweet, pungent, and salty, while examining their properties, effects, and meridian relationships. The design utilizes modern presentation techniques, including acrylic materials and strategic lighting, to create an immersive educational experience. The work consists of multiple components, including square graphic elements measuring 25cm x 25cm, large-format posters (81cm x 144cm), and high-definition video content (1920 x 1080px), all designed to be adaptable across various display contexts. This project represents a significant achievement in bridging ancient wisdom with contemporary design sensibilities, earning recognition with a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The work stands out for its ability to make traditional Chinese medical knowledge accessible and engaging to modern audiences while maintaining cultural authenticity and philosophical depth, demonstrating how design can serve as a powerful medium for cultural preservation and education.
Visual design, Traditional Chinese medicine, Graphic symbolism, Cultural heritage preservation, Information design, Contemporary interpretation
CITATION : "Adam Dawson. 'Ben Mo Xiang Sheng Graphic.' Design+Encyclopedia. https://design-encyclopedia.com/?E=436916 (Accessed on November 16, 2025)"
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