Better Coffee Corporate Identity

Better Coffee Corporate Identity

Better Coffee Corporate Identity is a comprehensive visual branding system designed by Jiayi Lu and Sha Feng, which artfully integrates butterfly motifs and sky blue colorways to create a fresh, contemporary coffee brand identity. Developed in Suzhou, China during early 2023, this corporate identity system demonstrates a sophisticated approach to modern coffee branding through its minimalist design philosophy and elegant visual language. The identity's core concept draws inspiration from the natural attraction between butterflies and flowers, metaphorically representing the alluring quality of fine coffee, while incorporating personal elements from the brand founder's affinity for butterflies. The design system encompasses a range of carefully considered touchpoints, including branded coffee cups in various sizes (8oz, 10oz, and 12oz) that maintain consistent visual elements across different scales. The technical execution employs spot color printing and letterpress embossing techniques to achieve a premium finish that enhances the tactile experience of the brand materials. The deliberate use of sky blue as the primary brand color represents a departure from traditional coffee industry aesthetics, positioning the brand as a fresh and energetic player in the market. This innovative approach to coffee branding, which earned an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, successfully balances simplicity with sophistication, creating an identity system that effectively communicates the brand's commitment to quality and its unique market positioning while fostering an emotional connection with its target audience through thoughtful design elements.

corporate identity design, butterfly motif, coffee branding, minimalist design, sky blue aesthetics, visual communication

— Adam Dawson

CITATION : "Adam Dawson. 'Better Coffee Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/?E=436852 (Accessed on January 24, 2026)"